NEW 3rd International Edition - Jan 2009
Max Sutherland's book is written for advertisers, agencies & consumers.
Used by students of marketing, advertising, journalism and mass communications.
Read a samplechapter
Conclusions from tracking the effects of many hundreds of ad campaigns continuously, week by week, over a period of nearly 15 years in America, Asia, Australasia and Europe. Ad campaigns for companies like Gillette, Campbells Soup, McDonalds, AT&T, General Motors, Kodak, Shell and Qantas.
Draws on academic research into communication psychology and buyer behavior but reduces the 'fog index' to make the findings clearer and more actionable.
This is what readers say.
Dr. Max Sutherland is an independent marketing psychologist and consultant in the U.S.A. and Australia, a regular columnist for trade publications and Adjunct Professor of marketing at Bond University.
Sex in Advertising (Tom Reichert)
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(What's in the press about neuromarketing can be found here.)
